2020 has been a difficult year for the event sector but VO knew our teams had the expertise and the willing to play a role in the health crisis management. The government needed actors able to react very quickly and help to implement and handle the vaccination centre. With our main partner Concept Expo, we managed to create a consortium with 6 of the major stand companies in Wallonia and built together Stand Up For Wallonia, a group of companies that would create more than 40 vaccination centers during 2021.
In parallel, we have developed the visual identity of the vaccination campaign that has been declined in all the centre for their signage but also on social media during the whole campaign in Brussels and Wallonia.