A biannual meeting and exhibition hosted by Levi Strauss & Co. to inform among others retail and franchise partners about the upcoming trends and collections. Through its holistic approach – communication and events – the various VO agencies successfully translated the marketing vision of Levi Strauss & Co into an exceptional temporary showroom at a contemporary hotel and engaged with the community of jeans’ lovers.
Levi Strauss & Co.
Levi Strauss & Co.
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Project description
Result
A transversal approach with one Single Point Of Contact for the various VO business units, supporting Levi Strauss & Co in engaging with his retail and franchise to discovers its novelties while having this unforgettable experiences. VO relieved the organisational team from the extensive research and planning, and provide a solid backbone to organise the meeting and exhibition nearly effortless.
Agencies
VO MICE
