VO Mice

New European Bauhaus Festival

European Commission

Project description

The New European Bauhaus (NEB) initiative connects the European Green Deal to our daily lives and living spaces. It calls on all Europeans to imagine and build a sustainable and inclusive future together that is beautiful for our eyes, minds, and souls. 

This initiative, although familiar to the political world, was still too far from the public. To overcome this, VO imagined an event concept that could promote and transmit these values throughout civil society to create a movement that would start in Brussels then spread to other European capitals. 

The NEB Festival brings together citizens from all walks of life to debate and shape our future landscape. It is an opportunity to explore the New European Bauhaus values of beauty, sustainability and togetherness, and their power to address societal challenges.  

Result

This first edition of The Festival has brought together exhibitions, artistic performances, conferences, seminars and other gatherings combining a ‘live’ onsite event and a ‘virtual’ online component. 

More than 200.000 people joined us at the Gare Maritime for the forum as well as at the Mont de arts for the Fest and Fair. They were able to discover the future that we offered to them – a future that is beautiful, inclusive and sustainable. 

To bring about this fantastic first edition, more than 60 people worked on the event from VO to these 360 projects a reality. Concept, identity, online campaign and OOH, content, programming, graphic design, broadcasting, scenography, event live and virtual, … a real combination of all the expertise at VO. 

Agencies
VO eu, VO Event, SIGN, VO citizen, Voice, VO Lab
Expertises
200.000 Participants
100 Exhibitors
54 Speakers
communication
group
VO MICE

to excel your organisational skills

VO

Communication

group

VO Lab

To think

and
cocreate

VO Event

Through

events

Voice

Through

conversion &
conversation

VO eu

For

European
institutions

SIGN

to

strenghten
the graphic image

VO citizen

For

Belgian
institutions

Studio gond-o

To

link art
& brand